Examples of digital marketing – Real Case Studies

Behind every reference are measured examples of digital marketing workflows. Below are selected case studies with proven results. Those are showing how I helped companies grow through performance marketing, SEO and strategic planning.

Across different projects, I’ve achieved 21%+ ROAS improvements and first-page Google results through SEO optimization. Technical SEO and content relevancy have become an increasingly important part of my work. Especially because search behaving evolves and AI reshapes how information are discovered and consumed.

On some projects, strategic decision alone was enough to unlock growth. On others, clients chose to invest in full execution – from performance campaigns to technical and content implementation.

Examples of digital marketing with measured results

To achieve consistent and sustainable results I follow a structured workflow:

UNDERSTAND THE CONTEXT (I start with a conversation with the client to understand the business, goals, audience and existing challenges).

STRATEGIC ANALYSIS (I review previous work, digital presence and market data to identify the most relevant platforms. Than I discuss about opportunities from a broader perspective).

PRIORITIZATION AND EXECUTION (I define clear priorities and build a realistic action plan. Focusing first on the areas with the highest potential impact).

Examples of digital marketing: Meta Ads & Performance

DIGital entuziast mascot showing example of digital marketing ads results.

Project 1: Long-term project with initial campaign setup and optimization:

Average ROAS over 11 months: 10.17 %
Profit increase over ad spend: +900 %

Project 2: Meta Ads project running across 5 different countries, achieving the highest ROAS in Slovenia:

ROAS: 13.17 %

Meta Ads – projects without saved results

Selected campaigns with measurable business impact (historical projects):

DANKÜCHEN Slovenia: Lead generation, traffic, reach, and engagement campaigns
DANKÜCHEN Slovenia studios: Traffic, reach and engagement campaigns
Koroški splavarji na Dravi: Reach and traffic campaigns.

Make your business stand out with long-term, results-driven digital strategy. Make your business proud with DIGital entuziast.

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Examples of digital marketing: SEO & Organic Traffic

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Project 1: Website preparation and on-site SEO implementation for a large product store:

Upload and structuring of 650+ products.
Basic on-site SEO implementation (titles, meta descriptions, internal structure).
First-page Google results for 3+ high-intent keywords.
Strong visibility and top performance in Google Images.

Project 2: Short-term SEO and technical support project for a large product-based website (reconstruction & performance recovery)

This project focused on reconstructing an existing website with structural and technical limitations that were affecting search visibility.

The process included:

upload and structuring of 1000+ products,
keyword research and content relevance alignment,
analytic setup and performance monitoring,
technical SEO improvements and structural fixes,
collaboration on UX upgrades.
The website upgraded on first-page Google rankings.
Overall SEO health improved to an 87% SEO score.
Organic visibility and website visits increased steadily, as measured by Google Search Console.
Performance improvements were validated through SEMrush and Ubersuggest.

The key goal was restoring a stable, search friendly foundation that allows long-term performance and future scalability.

Project 3: SEO team support and on-site optimization for a journalism-focused website (after a cyber attack):

On-site SEO cleanup and structural fixes,
Off-site checks and corrective actions,
Technical SEO upgrades and security-related adjustments,
SWOT analysis to assess risks, weaknesses and recovery priorities,
Performance tracking using Ubersuggest, SEMrush, GA 4 and Google Search Console,
Keyword research and analysis,
Meta descriptions optimization and content structure improvements,
SEO content ideas and planning (random preparation),
Competition research,
On-site SEO score improvements within the journalism segment,
Internal and external linking strategy inputs,
Collaboration with IT support on technical adjustments,
Alignment of on-site SEO performance with social media channels.

This project focused on improving technical stability and search visibility after a security incident. Improving content relevance within a fast-paced editorial environment was critical for long-term SEO performance. The primary goal was rapid recovery and prevention of further SEO and technical damage.

Project 4: This project marked the beginning of my long-term focus on SEO.

I started by learning, testing, and refining SEO fundamentals through content optimization, blog-based SEO and small but consistent on-site improvements. The work included meta descriptions, SEO Google images, landing pages, references pages, catalog uploads, UX improvements … Focusing on content structure and basic keyword alignment across multiple local websites. SEO inputs were implemented for 20+ websites across Slovenia. Including: DANKÜCHEN Slovenia, Šentjur, Maribor, Koper, Nova Gorica, Ljubljana – Rudnik, Ptuj, Kranj, Ljubljana – BTC, Novo mesto, …

This place laid the groundwork for understanding search intent, content relevance and SEO structure. Later evolved into more advanced technical and performance-focused SEO projects.

Examples of digital marketing: Website editing

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Website editing across WordPress, custom-coded websites, Shopify, and other platforms. Work includes content and page editing, banner and product visuals, promotional layouts, and UX improvements. Depending on project scope and client needs, this may include:

UX corrections and improvement suggestions
Collaboration with developers on structural or technical updates
Product and content uploads
Page structured optimization for better usability and performance

Experience across multiple industries and website types, including projects for: DANKÜCHEN (20+ WEBSITES), E’Leclerc, Jessyss, Shiny Outlet Maribor.

Examples of digital marketing: Analytics

Lightbulb mascot showing example of digital marketing analytics. Upgrade your business and make it proud with DIGital entuziast.

Analytics and performance tracking across digital channels, measured through various statistical and analytics tools.

Work includes monitoring performance, interpreting data, and translating insights into actionable improvements-depending on client goal and project scope.

Metrics were analyzed with: GA 4, Google Search Console, SEMrush, Ubersuggest, Meta Business Suite, Facebook & Instagram Insights, X insights,. For specific projects: Up score, Dot metrics, Crowd Tangle, and others as required.