References

For more than seven years, I’ve been building my experience and references through collaboration with different companies and projects. Each project has taken me to a new path of learning and continuously expanding my understanding of the digital landscape. While there are many sources offering quick information, truly understanding the digital environment.

Over the years, I’ve built strong expertise in

  • SEO (search engine optimisation),
  • Facebook/Meta Ads,
  • Social media management,
  • Content creation,
  • Website editing,
  • Strategic planning,
  • Analytics,
  • Graphic design, working with a wide range of companies and industries, including:

I’ve worked with both established brands and smaller businesses, adapting strategies to fit different goals, budgets and industries.

Some of the brand and projects I’ve collaborated with include: DANKÜCHEN, 24ur.com, E’Leclerc, Jessyss, Shiny Outlet Maribor, Optika Zajec, Koroški splavarji, Vulkanija, along with several smaller projects.

Below you will find selected references, highlighting real challenges and measurable results where available.

1. References: DANKÜCHEN

A long-term digital marketing project covering DANKÜCHEN Slovenija as a brand. Including 20+ local showrooms across Slovenia (Maribor, Ljubljana, Ptuj, Koper, Nova Gorica, Šentjur, and others). My work included different skills on specific platforms. Those were: website editing, on-site SEO, landing pages, blog posts, paid advertising (Meta Ads), social media management, content preparation. Also: catalogs ideas and uploads, campaign planning, analytics and reporting, radio campaign coordination, on-set filming support, and strategic consulting.

2. References: 24ur.com

I managed SEO optimisation (on-site, off-site, and technical SEO). Including strategic coordination, SWOT analysis, keyword research and structure planning, content recommendations, and continuous SEO improvement. My work focused on enhancing user experience, proposing website upgrades, and coordinating on-site SEO implementation. I also provided SEO training and guidance to journalists, covering on-site SEO fundamentals and best practices.

In parallel, I led social media activities across Facebook, Instagram, and X, including, campaign execution for “Volitve 2022”. Following the campaign, I coordinated with the graphic design team to implement CGP (Corporate Graphic Profile) guidelines for social media. My responsibilities included strategy planning, mentoring students, and managing daily content coordination.

I created visual, video, and written content for social media channels. I also managed Meta (Facebook & Instagram) advertising campaign. Analytics, statistics, and performance reporting were prepared regularly and presented during daily meetings.

Additionally, I conducted daily website and competitor analysis, preparing detailed reports to support strategic decision-making. Through the project, I collaborated with various teams depending on project needs, working primarily with the 24ur.com editor, marketing team, IT department and graphic designers, while coordinating with PR when required.

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3. References: E’Leclerc

I managed website content updates and product information uploads, ensuring accurate and timely presentation of offers and promotions. My responsibilities included uploading and maintaining digital catalogues, coordinating content updates in line with seasonal activities.

I worked with the creative team on the preparation of jumbo visuals, ensuring alignment with brand guidelines and campaign objectives.

I also managed social media activities, including content planning, posting, and performance reporting. This involved coordinating content schedules, monitoring results, and supporting ongoing improvements based on campaign performance and audience engagement.

4. References: Jessyss

I developed a comprehensive SEO strategy for the Jessyss website. Providing on-site SEO recommendations and coordinating closely with programmer support to ensure proper implementation. My work focused on improving user experience and optimising website structure for better performance.

In parallel, I managed Facebook and Instagram advertising campaigns across multiple markets. Including Slovenia, Croatia, Germany, the Czeck Republic, and Slovakia, supportin international brand visibiliti and growth.

I collaborated with owner to manage content for Facebook and Instagram profiles, created graphic design using mostly Canva. I supported special offer and e-mail marketing campaigns. On the other site I assisted with administrative tasks to support daily operations.

5. References: Shiny Outlet Maribor

I managed a digital project from scratch. Setting up social media channels and Facebook Business Manager. I handled website editing with basic SEO optimisation, including product uploads, updating best sellers, an improving overall website presentation. My responsibilities also included product photography and generating product images optimised for website use.

In parallel, I managed social media activities, including planing and content creation. Graphic and video preparation, and maintaining consistent branding across channels was a part of it.

I also managed Facebook and Instagram advertising, covering campaign strategy, performance optimisation, analytics, and reporting to ensure continuous growth. Overall performance improvement led to best possible results.

6. References: Optika Zajec

I supported the website reconstruction process, providing recommendations for improved technical SEO and enhanced user experience. My work included uploading more than 1,000 SEO-optimised products and optimising all website pages and posts.

I managed full on-site SEO performance, including keyword research, analytics setup, and support for technical upgrades. Performance was measured and reported using Ubersuggest, SEMrush, and Google Search Console, ensuring data-driven improvements and long-term organic growth.

7. Additional References

KOROŠKI SPLAVARJI NA DRAVI

I managed social media activities and Facebook and Instagram advertising, achieving strong performance and engagement before the COVID period.

VULKANIJA

I managed social media activities on Facebook and Instagram, supporting consistent communication and brand presence.

8. References: Film Production Support – Khaidi No. 150

Khaidi No. 150 – “Sundary” & You and Me”, Bollywood Film Production (2016)

I provided organizational support for the filming of two video spots, “Sundary” and “You and Me“. Both for the Bollywood film Khaidi No. 150, starring Chiranjeevi. The project took place in November, 2016 and required complex international coordination.

My responsibilities included budget overview, daily crew call coordination, location permits, and on-set production support. I also handled organisational meetings, hotel arrangements, support with casting extras, and props and filming requirements.

The production lasted 10 filming days. We’ve been across 7 different locations: Bled, Bohinj, Lipica, Krka Waterfalls, Šibenik, Vodice and Dubrovnik. There was more than 150 crew members involved, depending on the location and production needs. The project required precise coordination, adaptability, and strong communication between international teams.

Khaidi No.150 received one major award and earned five nominations, further highlighting the scale and international significance of the production.

9. References: Film Production Support – Moodar Koodam 2

Moodar Koodam 2, Bollywood Film Production (2025)

I provided organisational and production support for the Bollywood film Moodar Koodam 2 in September 2025. Film was produced by Naveen. The project required three weeks of coordination and filming across Maribor, nearby locations in Slovenia and Austria.

My responsibilities included location coordination, recommending optimal filming locations, managing location permits, coordinating extras, handling props and filming requirements. I was providing on-set production support, involved and participated in organisational meetings for efficient daily operations.

In addition to production support, I appeared in the film as a Catholic nun. My first time experience of performing alongside the main character during one day of shooting .

Moodar Koodam 2 is the sequel to Moodar Koodam. A film that was awarded twice and received three nominations, adding further significance to the production.

10. Creative & Media Projects (Additional Experience)

Mucis Video Production – “Na krilih zmaja” (Mama Rekla feat. Neisha)

I participated in a five-day music video production for the song “Na krilih zmaja” by Mama Rekla, featuring Neisha. My role included on-set production support and collaboration during filming.

Whenever I’m involved in a digital workflow, I keep one principle in mind. Play by the rules or don’t play at all. When work is done correctly and consistently, results become the greatest reward. That’s why I am proud on mine. Digital marketing isn’t easy, but it’s always worth the effort when approached with patience. TAP ON THE IMAGE BELOW TO VIEW THE RESULTS.

Mascot juggling knowledge, talent, and experience to build strong references with DIGital entuziast.

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